Supawan Udomsridoikham is the founder and designer of De Claire.
Originally from Bangkok, she moved to the UK for high school in 2018, where her interest in art led her towards fashion. She later studied Fashion Design at Istituto Marangoni London, graduating in 2025, alongside further courses in fashion drawing, styling and marketing at Central Saint Martins.
Her time studying fashion changed the way she understood clothing. What began as an interest in design developed into an appreciation for the entire process behind a garment — from fabric selection and pattern cutting to construction and the smallest finishing details. At the same time, her own wardrobe shifted away from fast fashion towards fewer, well-made pieces that could be worn repeatedly and still make her feel put together.
This personal experience became the starting point for De Claire: creating feminine, everyday clothing with a focus on quality, subtle details and quiet branding. For Supawan, the clothes should never speak louder than the woman wearing them.
De Claire is a womenswear brand built around the belief that confidence begins with the woman, not the clothes she wears.
Inspired by the elegance of the past, De Claire brings elements of vintage femininity into a contemporary wardrobe. Tailoring, proportion and considered details shape each collection, with an emphasis on pieces that remain relevant beyond a single season.
The woman is always at the centre of the design process. Rather than dressing to be recognised by a brand, De Claire is designed for women to feel complete in themselves — confident, feminine and distinctly their own.
Craftsmanship is expressed through the details. Original motifs are drawn by the founder and developed across embroidery, custom jacquards and signature finishes. The lotus, a recurring symbol of the house, appears throughout the collections in different forms, creating a quiet connection between each piece.
De Claire takes a considered approach to production, creating in limited quantities and placing attention on the way each garment is made, presented and experienced. The house believes that luxury is not defined by excess, but by design, craftsmanship and the feeling a piece carries with it.
