1. Introduction
At De Claire, we value your trust and are committed to respecting and protecting your privacy.
This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you visit our website, make a purchase, subscribe to our communications or otherwise interact with our services.
We handle personal information in accordance with applicable data protection laws, including Thailand’s Personal Data Protection Act (PDPA) and, where applicable, the UK General Data Protection Regulation (UK GDPR) and the European Union General Data
Protection Regulation (EU GDPR).
This Privacy Policy applies to our website, www.declaire.co.uk, our online store and related customer communications.
2. About De Claire
De Claire is a contemporary womenswear brand inspired by vintage femininity, timeless elegance and refined tailoring, with an emphasis on considered details, craftsmanship and designs that transcend seasons.
Our website is operated by:
Brand: De Claire
Legal Entity: 3 Seasons Technology Co., Ltd.
Registered Address: 1073 Rama XI Road, Suan Luang, Bangkok 10250, Thailand
Website: https://www.declaire.co.uk
Email: contact@declaire.co.uk
3 Seasons Technology Co., Ltd. is responsible for determining the purposes and means of processing personal information collected through our website, unless otherwise specified.
3. Personal Information We Collect
Depending on how you interact with De Claire, we may collect the following categories of personal information.
3.1 Personal and Contact Information
Full name
Email address
Telephone number
Billing and shipping addresses
Country or region of residence
Information voluntarily provided when contacting us
3.2 Order and Transaction Information
When you make a purchase, we may collect:
Products purchased, including selected sizes, colours and quantities
Order details and purchase history
Transaction amounts, payment method and payment status
Shipping and delivery information
Returns, exchanges and refund requests
Information necessary to verify and reconcile payments
De Claire offers bank transfer and credit or debit card payment options, subject to availability at checkout.
For bank transfers, we may receive information such as the payer’s name, payment amount, transaction reference and limited bank account details where included in payment records or confirmations.
Card payments may be processed through third-party payment service providers. Where these providers process payments directly, De Claire does not ordinarily receive or store complete payment card numbers or card security codes.
4. How We Use Your Personal Information
We process personal information for the following purposes.
Order Processing and Fulfilment
To process purchases, confirm orders, verify payments, arrange domestic and international shipping, provide delivery updates and manage returns, exchanges or refunds.
Customer Service
To respond to enquiries, provide product and sizing information, assist with orders and resolve customer concerns.
Website Operation and Improvement
To maintain website functionality, monitor performance, identify technical issues and improve the online shopping experience.
Marketing and Brand Communications
To share information about new collections, product launches, brand announcements and promotional activities where you have provided consent or where otherwise permitted by applicable law.
Advertising and Analytics
Where legally permitted, to understand website interactions, measure advertising performance and improve our marketing activities.
Security and Fraud Prevention
To protect our customers, website and business against fraudulent activity, unauthorised access and security threats.
Legal and Regulatory Compliance
To comply with applicable accounting, taxation, customs, consumer protection and other legal obligations.
5. Legal Bases for Processing
Where applicable data protection laws require a lawful basis, we rely on the following grounds, depending on the purpose of processing.
Performance of a Contract
Processing necessary to fulfil purchases, arrange delivery, manage returns and provide requested services.
Legitimate Interests
Processing reasonably necessary to operate, protect and improve our business, including certain customer service, fraud prevention and administrative activities, subject to applicable legal requirements and individual rights.
Consent
Processing based on your permission, including certain marketing communications and optional cookies or tracking technologies.
Legal Obligations
Processing necessary to comply with applicable laws and regulations.
Where Thailand’s PDPA applies, we rely on the lawful grounds permitted under that legislation.
You may withdraw consent at any time where consent is the applicable legal basis. Withdrawal does not affect processing lawfully carried out before consent was withdrawn.
6. Information Required for Purchases
Certain personal information is necessary to process and fulfil orders, including your name, contact details, delivery address and information required to complete payment.
If you do not provide the information necessary to complete a transaction, we may be unable to process your order or provide the requested service.
Providing information for optional activities, such as subscribing to promotional communications, is voluntary.
7. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to support essential functions, remember preferences, understand website performance and measure advertising effectiveness.
Where required by law, optional cookies and tracking technologies will only be activated after you provide consent.
For further information about cookies and your available choices, please refer to our separate Cookie Policy.
8. Sharing Your Personal Information
We may share relevant personal information with trusted third parties where necessary to operate our business and provide our services.
These may include:
Banks and Payment Service Providers: To process payments, verify transactions and manage refunds.
Shipping and Logistics Partners: To arrange domestic and international deliveries, tracking and customs procedures.
Website and Technology Providers: To support hosting, maintenance, security and order management.
Email Marketing Providers: To distribute newsletters and other marketing communications where permitted.
Marketing and Analytics Providers: To support website analytics and advertising measurement where permitted.
Professional Advisers: Including accountants, legal advisers and auditors.
Government and Regulatory Authorities: Where disclosure is required by applicable law.
We take appropriate steps to ensure that service providers processing personal information on our behalf are subject to relevant contractual, confidentiality and security obligations.
We do not sell personal information in exchange for monetary payment. Certain advertising-related disclosures may nevertheless qualify as a sale, sharing or targeted advertising under applicable privacy laws. Where required, we will provide appropriate notices and opt-
out mechanisms.
9. International Data Transfers
De Claire operates from Thailand and serves customers internationally.
Our primary customer data hosting and storage is based in Thailand. However, personal information may also be processed or transferred to other countries when necessary to provide our services, including through payment processors, shipping providers, email
marketing services and other technology partners.
Where required by applicable law, we will implement appropriate safeguards for international transfers, which may include recognised adequacy arrangements, contractual protections or other lawful transfer mechanisms.
You may contact us for further information about the safeguards applicable to transfers of your personal information.
10. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy or to comply with applicable legal obligations.
Retention periods depend on the nature of the information, the purpose of processing and relevant legal requirements.
For example:
Order and transaction records may be retained for accounting, taxation and legal compliance.
Bank transfer records may be retained as necessary for payment reconciliation, accounting and legal obligations.
Customer communications may be retained as necessary for customer service and dispute resolution.
Marketing information may be retained until you unsubscribe, withdraw consent or continued retention is no longer justified.
Website analytics information may be retained according to the applicable service settings and lawful business purposes.
When personal information is no longer required, we will take reasonable steps to securely delete, anonymise or otherwise dispose of it.
11. Data Security
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, misuse, alteration, disclosure, loss or destruction.
These measures may include appropriate access controls, secure communication technologies and safeguards implemented by our technology and payment service providers.
Although we take reasonable precautions, no electronic transmission or storage system can be guaranteed to be completely secure.
12. Your Privacy Rights
Depending on your location and applicable data protection laws, you may have the right to:
Request access to personal information held about you.
Request correction of inaccurate or incomplete information.
Request deletion of personal information in certain circumstances.
Withdraw consent where processing is based on consent.
Request restriction of certain processing activities.
Object to certain processing activities, including direct marketing.
Request portability of personal information where applicable.
Exercise applicable rights concerning certain automated decisions.
Lodge a complaint with an appropriate data protection authority.
To exercise your rights, please contact customerservice@declaire.co.uk.
We may request reasonable verification of your identity before responding and will process requests within the time limits required by applicable law.
You may also have the right to complain to the relevant data protection authority, depending on your location and the circumstances.
13. Email Marketing and Communications
De Claire offers customers the opportunity to subscribe to email communications relating to new collections, product launches, brand announcements and other promotional information.
We send promotional communications where you have provided consent or where otherwise permitted by applicable law.
You may unsubscribe from marketing emails at any time using the unsubscribe link included in our communications or by contacting us directly.
Unsubscribing from promotional communications will not affect essential transactional messages, including order confirmations, payment notifications and delivery updates.
We do not make consent to optional marketing communications a condition of purchasing our products.
14. Third-Party Websites and Social Media
Our website may contain links to independently operated websites and social media platforms, including Instagram and Facebook.
These services may have their own privacy policies and data processing practices.
We encourage you to review the privacy notices of any external services you choose to use.
De Claire is not responsible for the independent privacy practices of third-party websites outside our control. This does not affect any legal responsibilities we may have in relation to services integrated into our website
15. Children's Privacy
Our website is intended for a general audience and is not specifically directed towards children.
We do not knowingly collect personal information from children in circumstances where parental or guardian consent is required by applicable law.
If we become aware that personal information has been collected without the necessary authorisation, we will take appropriate steps in accordance with applicable legal requirements.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business operations, website functionality, service providers or applicable legal requirements.
Updates will be published on this page with a revised “Last Updated” date.
Where required by law, we will provide additional notice or obtain renewed consent before implementing material changes.
17. Contact Us
For questions, concerns or requests regarding this Privacy Policy or the handling of your personal information, please contact:
De Claire
3 Seasons Technology Co., Ltd.
1073 Rama XI Road, Suan Luang, Bangkok 10250, Thailand
Email: contact@declaire.co.uk
Website: https://www.declaire.co.uk
At De Claire, we are committed to handling your personal information with care, transparency and respect.
